LYKA is an app that combines social media with e-commerce, content creation, and community. Like any social media app, you can post pictures, videos, text, and you also get to interact with friends and personalities (and even rate their posts).

Merchants also do giveaways from time to time. According to Yugatech, 1 Gem is equal to Php1, and users get five gems upon creating an account.

“Statement of Jayzelle Oliver”

“Nagpo-post ako sa Lyka app ng 5 photos a day. Kapag marami kasi ‘yung posts, dadami ‘yung rates, dadami ‘yung puwedeng kitain kaya pinu-push ko. Dahil sa Lyka gems, nakabili ako ng mga damit, sapatos at gadgets!
Tapos nagkaroon ng merchant si Lyka na hardware. So sabi ko, papaayos ko ang bahay namin. Pinauna ko ‘yung kisame namin. Ngayon, pinapapinturahan namin ‘yung buong bahay namin. At nagpapaayos kami ng garage kasi may balak akong bumili ng sasakyan gamit ang Lyka gems ko.
Nakaipon na ako ngayon ng mahigit 1 million Lyka gems!”

According to some Lyka users, “Kenary”

” ‘Yung old phone ko, naka-iOS 14 ‘yun. May feature na kapag ginamit ‘yung camera o microphone, may lalabas na indicator sa top right. Nu’ng nag-open ako ng Lyka app, sa feed lang or profile, napansin kong naka-ilaw. Normally, hindi siya iilaw kung nasa feed ka lang ng ibang app.
So bakit may camera indicator kahit hindi naka-open ‘yung camera ko sa app?.’Yung last na point nila sa privacy policy, ‘We may disclose personal data to an actual or potential buyer.’ ‘Yun ang talagang red flag sa lahat.”