E-commerce platform Branding Brand organised a consumer survey last October 12 to 13 with 1,000 people who have been using or owning a Samsung mobile phone for at least once in their life.

It reveals in the survey that almost 40 percent has spoken out their feelings that they are “done” with Samsung phones, especially when the leading smartphone brand failed to resolve a product problem in the past few months.

In this survey, it indicates greatly the possibility of 30 percent of Samsung phone owners to buy an iPhone and 8 percent will convert to Google Pixel while the remaining 62 percent  will decide to continue using an android device from another brand.

Although some consumers were quite disappointed with Samsung brands, some still continue using the Android gadgets because of convenience and familiarity.  In overall survey, respondents who are Android users currently uses and consider Android devices like the Sony Xperia Z5, LG G5 and photography ace Huawei P9.

Another survey was conducted by Branding Brand after Samsung Note 7 global recall on September 21-22 had a 34 percent dropout.  This number has been increasing from 6 percent to 40 percent after a public report of global shutdown in production of Samsung Note 7.