BTS’s Jungkook made headlines when he picked the moniker “abcdefghi lmnopqrstuvwxyz” when he and his fellow BTS members eventually registered Instagram accounts.

And, in case you’re wondering, that’s the entire alphabet except “JK,” which he also refers to himself as. The clever nickname amused not only fans, but also companies from A to Z, who took advantage of the opportunity to try out the letter play on Twitter as well.

However, it appears that Jungkook has chosen to remove the famous username.