MANILA — To help drivers deal with soaring oil prices brought on by the Middle East crisis, businessman Anthony Pangilinan, father of Kapamilya singer Donny Pangilinan, revealed their family’s intention to offer a diesel discount at their gas station.

Anthony stated in a Monday social media post that they evaluated how fuel prices affected both their company and the community.

Anthony stated that his son, their business partner, proposed cutting the diesel pricing at their station, which “didn’t make sense ‘numbers wise’ but was 100% in sync with our mission: support those who need it most in the community.”

“Starting tomorrow, March 17, we are reducing our prices for diesel products in our station in South Forbes and are absorbing part of the rising costs for the members of our community. The actual amounts are posted on site,” Anthony stated.

Anthony clarified in a social media post that although the price cut might not make sense from a financial perspective, it is in line with their goal to help the community during a time when fuel prices are rising. The cuts will go on “for as long as we are able,” he continued.

The Department of Energy said on Monday that diesel prices could reach P114 per liter this week, despite the fact that oil companies decided to split the significant fuel price increases scheduled for this week into smaller increases spread over a few days.

Online users have responded favorably to the initiative, commending the father and son for putting community support ahead of short-term financial gain and urging other business owners to take similar gestures.

Although the diesel discount is presently limited to their South Forbes station, supporters hope the action may encourage other gas station owners or start broader discussions about how the private sector might lessen the burden of gasoline prices for regular Filipinos.