New Moon PH is the most recent local company to capitalize on the trend that beauty supplements are no longer a niche industry.

In keeping with its “Beauty Is More” slogan, the cosmetics company introduced Soft Glow+, a reformulated version of its original Soft Glow capsules. Miss Universe 2015 Pia Wurtzbach-Jauncey was named as the new brand ambassador.

Wurtzbach, whose public persona has become more and more focused on self-assurance and individual action, claimed that the collaboration matched her personal beliefs about self-love and development.

“Beauty evolves,” she remarked. “For me, it is about becoming more. More confident, more self-assured, and more comfortable in your own skin.”

“Soft Glow+ is our way of showing that growth and reinvention are the essence of true beauty,” stated Jonah Sison-Ramos, CEO of New Moon. “We’ve elevated the formulation, strengthened its benefits, and stayed true to our vision of creating beauty that empowers from within,” she added.

A well-known product is expanded upon by Soft Glow+. Its predecessor, Soft Glow, sold over a million bottles in just one year, demonstrating how rapidly ingestible cosmetic products became popular. With 200 mg of S-Acetyl Glutathione and other healthy elements, the new formulation is more effective and reduces the recommended daily intake from two capsules to one.

The product has passed SGS testing, a worldwide quality and compliance standard that is regularly mentioned in the wellness sector. It has no recognized medicinal claims, just as other supplements offered in the Philippines.

Additionally, the launch is a clear effort to raise brand awareness. In an increasingly cutthroat beauty industry, New Moon has placed Wurtzbach prominently through outdoor advertising on major Metro Manila thoroughfares like EDSA and C5.

Products like Soft Glow+ show a wider realignment of customer priorities as beauty businesses continue to conflate skincare, health, and lifestyle. Although the change is hard to deny, results are never certain. Instead of relying on items that promise quick transformation, more customers are choosing simpler routines and products that promote interior health. In this context, “beauty” is a clear declaration of intent rather than just a catchphrase.