For this limited-edition taste, Coca-Cola Philippines has launched a teaser featuring its partnership with American music producer Marshmello.
Several claim to have noticed this product as early as August 7 at nearby supermarkets and convenience stores.
Consumers were intrigued by this, so several visited the nearby supermarkets and stores to sample this uncommon partnership between both the soda company and the music producer.
Individuals who have attempted to try this partnership reportedly have a range of opinions. Although some people expressed good response, others expressed the opposite, and yet others simply believed it to be another marketing technique.
Even though some people who purchased this in stores report that it cost P34, a can of the Marshmello x Coke Zero Flavor is priced at P44. The original Coke Zero costs between P30 and P45.
The can is still the standard compact 320-ml Coke can size. Yet, rather than Coke’s typical signature red color, white predominates on the packaging.
The can has a drawing of Marshmello’s famous headpiece along with the words “The Artist Marshmello’s Limited Edition” and a QR code that opens the Coke Creations website.
One may listen to Marshmello’s most recent song, “Numb,” on the website.
Based on the news in Spot.ph, the soda company posted a social media video on August 7 showcasing the Marshmello x Coke Zero partnership. It was initially planned for a formal launch on August 15.