After being chosen as one of the main locations for a full-length feature film starring seasoned actress Jean Garcia and up-and-coming actress Arra San Agustin, the Iloilo Terminal Public Market has drawn notice.

“Kusinerang Bulag” (The Blind Cook), directed by Hugo “Boboy” Yonzon III and primarily filmed in Iloilo City, tells the tale of three sisters who overcome tragedy and bad luck to rebuild their family’s restaurant, redefining tenacity, unity, and legacy.

In a Facebook post, Iloilo City Mayor Raisa Treñas expressed gratitude to the producers for utilizing the market as one of the main locations for the movie.

She also praised the Ilonggos for their great sense of community, emphasizing that Iloilo is still proud of their love and concern.

The Iloilo Terminal Public Market Facebook page said, “The film highlights the rich natural beauty, vibrant culture, and diverse gastronomic heritage of the city through its story and visuals.”

SM Prime, which invested between P1.5 billion and P2.5 billion to renovate the Iloilo Central Market and the Iloilo Terminal Market into hygienic, secure, and effective commercial centers, entered into a 25-year leasing agreement with the Iloilo City Government.

There are currently about 2,000 stalls in the reconstructed markets, offering improved facilities for vendors and a more comfortable and well-organized shopping experience for customers.

The Terminal Public Market is open from 1 am to 10 pm, while the Iloilo Central Public Market is open from 4 am to 10 pm.

The local government’s “My Heart Beats in Iloilo City” campaign, which aims to emphasize the city’s unique traditions and culture while also fostering a strong emotional tie between residents and their town, includes the market redevelopment.

Victor Neri, Samantha Samarita, Madeleine Nicolas, and Jennica Garcia are all featured in “Kusinerang Bulag.” Bente Productions, the company behind the 2025 movie “I Remember You,” is working on its second motion picture.