Charlie Fleming and Shuvee Etrata, two former housemates of Pinoy Big Brother: Celebrity Collab Edition, are commemorating new professional achievements as they assume their new positions as the newest Philippine ambassadors for IAM Worldwide’s newest product, the IAM Amazing Organic Barley Gummies.
The two rising stars expressed excitement about their collaboration with the well-known local health and wellness company in an official press release. Shuvee emphasized the value of wellness that easily fits into a busy lifestyle, something she can personally identify to as she balances her obligations in the entertainment industry.
“Wellness should be made simple and sustainable. IAM Amazing Organic Barley Gummies are perfect for people like me who are constantly on the go but still want to take care of their health. I’m proud to represent a product that aligns with my values and supports natural, everyday wellness,” Shuvee said.
Charlie agreed, stressing that self-care and better health are the result of regular daily routines rather than sudden changes.
“People think health changes happen overnight, but it’s really about daily habits. The IAM Amazing Barley Gummies make it easier for anyone to commit to meaningful wellness. I’m thrilled to work with IAM Worldwide and help more Filipinos choose healthier options,” she continued.
Charlie and Shuvee are “rising favorites” and “influential figures,” according to the brand, who represent its goal of “championing accessible, science-backed wellness solutions for the everyday Filipino.” They are perfect ambassadors for a product designed for workers, parents, students, and celebrities navigating hectic schedules because of their youthful charm, relatability, and aspirational appeal.
Charlie and Shuvee represent “a new generation of celebrities who are ambitious, self-driven, and mindful of their lifestyle choices,” the business said, expressing complete trust in their newest ambassadors.
It is anticipated that their increasing impact will bolster IAM Worldwide’s support for accessible wellness and increase the brand’s visibility both domestically and globally in the entertainment sector.
In an official statement, the firm stated, “With our continuous innovation and expansion, it is always important to select ambassadors who embody purposeful, accessible health,”
“Shuvee Etrata and Charlie Fleming reflect the energy, authenticity, and modern values that IAM Worldwide stands for.”
During IAM Worldwide’s star-studded DOMIN8 anniversary event in October of last year, which commemorated the brand’s eighth year, the two stars were first presented as ambassadors. Top Filipino artists, Korean idols, and well-known figures like Ji Chang-Wook, Marian Rivera, Alden Richards, and the country’s girl group BINI were all present at the event.
Charlie and Shuvee thanked the audience for their ongoing support with a moving stage performance.
In addition to the pair, the brand’s first foreign representatives for its Organic Barley Gummies are the K-pop boy band NTX.
